June 9 - 12, 2019

Trade Mission to Pakistan

Explore the Market. Find New Customers, Partners and Suppliers in Pakistan.

Trade Mission to Pakistan

Come and explore Karachi, Pakistan with other C-Level Executives as a guest of the International Trade Council. Learn about doing business, explore the market, gain exposure to the business culture, meet with potential customers and find new partners.

Trade Mission Starts in:

Why Participate?

Direct access to high-level business and government officials suited to your needs

Personalized list of trade leads for each delegate - based on their individual / unique needs

Personalized pre-arranged business-to-business meetings for each delegate based on their unique business needs

Personalized online calendar of your scheduled 1:1 meetings

Personalized market research report for each delegate

Presentation of each delegate's business in the 1/2 day Export Cafe

Personalized / tailored networking events with government officials and local business executives

Participation in the Pakistan Business Opportunities and Doing Business in Pakistan Seminars

Hands on and up-to-date market information from senior officials and Pakistani industry leaders

Logistical support from the Council's local Chapter office in Pakistan and our internationally experienced trade commissioners

Beneficial intra-group exchanges

Educational and cultural experiences

The opportunity to meet other CEO's / Presidents from leading companies across the world who will also be visiting Pakistan for the trade mission

Press releases and social media support - highlighting the attendance and meeting needs of each delegate

Delegate corporate profiles distributed to 6,000+ C-Level executives in Pakistan

Positive effects of International Trade Council Trade Missions include higher sales revenues, lower procurement costs and better sourcing, education, cultural/international business savvy, preparedness, professional development, visibility/goodwill and perspective. An additional benefit is that the mission participants develop close friendships among themselves and a useful, professional network.

Who Will You Meet?

The Trade Mission aims to bring participating foreign companies into contact with potential agents, importers, distributors / wholesalers, retailers, joint venture partners, licensees, local businesses, and government agencies in Pakistan. Delegates are asked to tell the Council’s Trade Commissioners the industries they’re looking to connect with and the job-title / profile of the appropriate decision-makers.  Council staff will then undertake a study to find the most appropriate companies who are qualified to meet the specific needs of each delegate and schedule 1:1 meetings with those organizations.

Who Should Participate

We’re looking for highly ambitious businesses who’ve been trading for a minimum of two years and have plans to increase customer base, employ more people and expand to new markets (including the designated market) in the next 24 months. You can come from any industry as this is a multi-sector trade mission.

Each Trade Mission is Limited to 25 International Delegate Organizations

This limit allows our trade commissioners to create personalized market research, targets/leads lists, site visits and other activities for each delegate. This is a multi-sector trade mission, so no two delegates are alike. Council trade commissioners carefully research the objectives of each delegate and set appointments according to those needs. Limiting the number of attendees also allows the Council to circulate each attendee profile to our 6,000+ contacts across Pakistan without ‘flooding’ those local executives with too many options for meetings.

Photos from 2018 Trade Mission to the United Arab Emirates:

Early-bird discounts available. Register before 1st April 2019.

Why Pakistan?

Pakistan, located in South Asia, is the second biggest market in the region and the 36th largest country in the world. Low competition and a rapidly growing economy are only some of the benefits to attract companies looking to explore opportunities to break into a new marketplace.

This Mission Takes Place in Karachi - Pakistan's largest city

This trade mission will take place in Karachi – the largest and most populous metropolitan city in Pakistan (and the capital of Sindh province). Karachi is located on the Arabian Sea, Karachi is also known as the “City of Lights” and “The Bride of the Cities.” The 2016 population for the city is estimated to be 16.62 million.

Strategic Location

Pakistan, with a total area of nearly 800,000 square kilometers, is the 36th largest country in the world.  Its neighboring countries include Iran, India, China, and Afghanistan. Consequently, this makes Pakistan a good location for businesses in sectors such as agriculture and trade. Its location near China and India allows Pakistan to be a key player in regional development. Its access to sea routes is also important for the trading industry. Also, Pakistan has Karachi Port which is situated on the verge of the Arabian Sea and the Indian Ocean.

Continuous GDP growth

Pakistan’s economy has seen a notable GDP growth. As a result, in 2017, the GDP of Pakistan increased by 5.28%, making it one of the fastest growing emerging markets in the world. Their major industries contributing to this growth are textiles, garments, agriculture and construction materials.

Low competition

There are challenges like political instability or poor quality of infrastructure which have also kept the competition in Pakistan low. However, Pakistan has a unique combination of a huge and rapidly growing population and economy and government’s active involvement in lowering entry barriers to foreign investors. This does not mean that building a successful brand in Pakistan is easy, far from that. Now may just be the golden opportunity to get here before your competitors do.

Emerging Middle Class

Together with a growing economy, Pakistan’s middle- class is also emerging. Currently, Pakistan’s middle class is estimated to be over 80 million people – a large number considering that is already the population of Germany alone. On top of that, its middle class is expected to even surpass Italy and UK’s in a forecast period between 2016-2021. Additionally, Pakistan has become one of the world’s fastest growing retail markets. In fact, its retail stores are expected to grow up to 50% according to Euromonitor. One reason which attracts shoppers in spending is a better security environment.

Rapidly Growing Population

Pakistan has a population of over 200 million people. It is the 6th most populous country in the world. Furthermore, Pakistan’s population is rapidly growing and is predicted to reach 300 million by 2050. Imagine the possibilities Pakistan’s economy unlocks in the future for business and employment opportunities.

Increasing inflow of foreign investments

Unlike many other similar markets, Pakistan is very encouraging towards foreign direct investment (FDI). To attract more FDI, the government has made it easier to start a business here and also offers several investment incentives to foreign investors. Likewise, the government’s efforts are starting to bear fruit as foreign direct investments are slowly booming. Moreover, FDI in Pakistan is expected to grow by 17.2%  between 2018-2020.

Enormous Mobile Market

Of the 186 million people living in Pakistan, almost 140 million have cell phone coverage, and they enjoy some of the lowest rates anywhere in the world. More than 9 million of those users have access to 3G or 4G broadband service, with that number expected to grow to 110 million in the next 5 years. That’s a huge market for apps and other mobile technologies. China Mobile, the largest cellular network provider in the world, saw the potential of Pakistan’s rapidly growing mobile market, and spent $516 million in an auction for 3G and 4G licenses. The Norwegian communications company Telenor also invested $300 million in licenses. Along with Pakistan’s own Ufone and Mobilink, these foreign investors are building the networks that will power the next generation of smartphones in Pakistan, and paving the way for a revolution in mobile connectivity.

Start-up culture

Pakistan recognizes that the best way to overcome current challenges, grow the economy, and meet the needs of the people is through entrepreneurship. Schools are encouraging their students to pursue the entrepreneurial path, and preparing them to start their own businesses. The government recently launched a “Youth Business Loans” program designed to stimulate small business development and lay a healthy economic foundation. About $2 million in low fixed-rate loans were made available to 100,000 qualifying entrepreneurs across the country. The Punjab Information Technology Board (PITB) has created Plan9, the nations premier tech incubator, based in Lahore. Since it’s inception, more than 60 start ups have passed through their programs, including Eyedeus labs (makers of the photo blending app Groopic) and LearnObots, a company bringing fun and cutting edge 3D printing and robotics technology to Pakistani school children. Many of the pieces are already in place for Pakistan to become the Silicone Valley of South Asia, but there is still a huge need for investors to provide start up capital – and a huge opportunity to profit from one of the most fertile centers of tech innovation in the eastern hemisphere.

Snapshot of Pakistan

Pakistan’s main strengths for attracting FDI are:
  • A huge domestic market with a population of 207 million, a decreasing level of poverty, a stronger middle class and a vibrant demographics
  • An inexpensive and abundant workforce
  • High GDP growth in recent years (5.2% in 2017)
  • In recent years, the government has pursued a FDI attraction policy with numerous privatisations, the guarantee of equal treatment between foreign and local investors and a whole series of tax incentives. It has also made some necessary efforts in terms of economic reform.
  • The country has financial and logistical support from the United States and the IMF.

Untapped potential for growth

The untapped potential for growth in this market is now turning heads in the world of investment management. The more courageous investors look to Pakistan to add some exotic flavor to their portfolios. The prudent ones look at the strong and stable fundamentals of entire sectors that are ripe with opportunity, be it financial services, telecom, consumer goods, or manufacturing industries.

Economic indicators

  • GDP Annual Growth Rate:5.79% (2017) Yearly
  • Unemployment Rate (%): -5.9 (2017)
  • Inflation Rate (%): 8.21 (Feb 2019)
  • Interest Rate (%): 10.25 (Jan 2019)
  • Balance of Trade (PKR Million): -341272 (Jan 2019)
  • Current Account (USD Million): -4082 (Dec 2018)
  • Current Account to GDP (%): -4.7 (Sept 2018)
  • Government Debt to GDP (%): 67.2 (Dec 2017)
  • Government Budget (% of GDP): -5.8 (Dec 2017)
  • Consumer Confidence (Index Points): 51.82 (Jan 2019)
  • Corporate Tax Rate (%): 31 (Dec 2018)
  • Personal Income Tax Rate: (%) 20 (Dec 2018)

External Links

Investment Aid Agency Tenders, Projects and Public Procurement Other Useful Resources Securities Exchange Commission Ministry of Finance

Trade Mission Schedule

7:30 AM

Assemble at Hotel and Transit to Breakfast

8:00am - 9:30am

Networking Breakfast

9:30am - 9:45am

Opening Remarks by Chairperson for Pakistan and Government Officials

9:45am - 10:30am

Doing Business in Pakistan Seminar Covering Economy, Business Culture, Government Initatives etc

10:30am - 10:45am

Break for Refreshments

10:45am - Midday

Seminar on Business Opportunities, Areas of Market Growth, Industry Clusters, IP Protection, Regulations etc

12:00pm - 12:30pm

Set up for Export Café

12:30pm - 1:30pm

Networking Lunch: Meet with Top C-Level Executives from Pakistan

1:30pm - 5:00pm

EXPORT CAFÉ: Showcase Opportunity for Delegates to meet with CEOs

8:30am - 5:00pm

Pre-Scheduled 1:1 Meetings and Site Visits

6:00pm - 7:00pm

Optional City Tour

8:30am - 5:00pm

Pre-Scheduled 1:1 Meetings and Site Visits

8:30am - 3:00pm

Pre-Scheduled 1:1 Meetings and Site Visits

3:30pm - 5:00pm

Recap meeting and final meal

Benefits of Attending

Free With Attendance

All attendees will be provided with:

A minimum of 5 pre-scheduled appointments with companies and contacts appropriate to their target market - $500 in value

Customized research on import/export trends relevant to your industry - $650 USD in value

Entry to the welcome official networking events + free admission for 1 additional guest - $120 in value

Entry to the 'Doing business in Pakistan' seminar - $450 in value

Delegate working lunch - $65 in value

Showcase of each delegate business at the half day Export Cafe - $890 in value

Entry to the 'Business Opportunities Pakistan' seminar - $450 in value

A customized list of trade leads from Pakistan - $380 USD in value

An electronic database of 6,000 Pakistani-based traders, retailers, wholesalers, manufacturers, importers and exports - $1000 USD in value

1 free press release distribution to major media outlets about their attendance at the Trade Mission - $95 USD in value

Full page advertisement in the Mission Delegate booklet - circulated to more than 6,000+ local CEO's - $615 USD in value

Support for the Mission

Scheduled One-to-One Meetings

Prior to the Trade Mission you will be contacted by an accredited International Trade Council Export Consultant who will work to understand your business, your market potential and your desired target audience. They will then set appointments for you for the Trade Mission. We also strongly advise that you also use any contacts you may have or are looking to establish, to arrange your own meetings. Businesses that have the most success on our missions have always done a mix of meetings they have sourced as well as those arranged via the Council.

Pre-Mission 1:1 Conference

A Trade Commissioner will contact you to better understand your mission objectives, the types of organizations that you’d like to meet and your expected outcome at least 1 month prior to the Trade Mission. This briefing may include advice on how to do business in Pakistan. It is also an opportunity to  discuss the Mission logistics and connect with other participants.

Shared Market Intelligence

Businesses attending the Trade Mission will have different levels of experience in the market.  Those new to the market will benefit from the experiences of others.  Members of the Trade Mission are invited to join other members of the group and our sponsor’s representatives each evening for dinner which provides an opportunity to discuss issues and ideas.

Mission Booklet - Distributed to 6,000+ Executives in Pakistan

The Council will produce a booklet containing the corporate profile of each delegate organization  taking part in the Mission.  The images, text and contact details will be approved in consultation with yourself.  If you’re successful in your application we’ll ask you to supply a high-resolution company logo, 1/2 page corporate profile, head and shoulders photo and 1/2 page biography to include in the brochure.

Press Coverage

We’d like to promote your connection with the Trade Mission. Therefore, if you’re successful in your application we’ll share your details with our public relations team.

Register for the Trade Mission now!

Secure your place before all spots are taken and lock in the early bird discount.

Register for the Trade Mission

Early Bird Pricing for Non-Council Members

Offer applicable for non-Council members who register and pay before the 1st April, 2019.Register Now

Early Bird Pricing for Trade Council Members

For International Trade Council Members who register and pay before the 1st April, 2019. Register Now

Standard Pricing After 1st April, 2019

Standard non-member pricing for those who register after the 1st April, 2019.Register Now

Need additional information? Want to take a colleague along at a discounted rate? Get in touch with one of our trade commissioners to discuss your specific needs.

Government Grants and Subsidies

Various international governments provide grants for exporters of various sizes looking to enter new markets. These grants will often partly pay for expenses incurred in attending trade missions (usually on a reimbursement basis). You can check here to see if a grant is available for companies incorporated in your jurisdiction. http://www.tradecouncil.org/2019-export-development-trade-mission-assistance-grants/ Note: You will have to make the application directly with the appropriate government agency where you are incorporated. While the Council can provide proof of your attendance on the trade mission and official receipts on request we cannot complete the application for a grant on your behalf.

Services Not Included in Ticket Price

Airfares and Accommodation Costs

It is the responsibility of each delegate to book and pay for their own airfares, accommodation and meals outside of the scheduled welcome dinner, after 5 drinks and networking breakfast. We will recommend a 4* hotel where the Council will conduct its opening ceremony, presentations, panel discussions, export cafe and business round-tables.  You can make your own travel arrangements but it is recommended that you stay in the mission hotel in order to make the most of the networking opportunities. Please do not book any travel or accommodation prior to receiving conformation of your place on the Trade Mission. The Council can assist in booking airfares and accommodation where requested. (Due to security reasons all delegates are asked to stay in our preferred hotel).


Trade Mission members are strongly advised to take out adequate travel and sickness insurance.  We always recommend that this insurance includes cover for cancellation of the visit for reasons beyond the control of the International Trade Council.  If a mission is cancelled for reasons beyond our control, the International Trade Council can take no responsibility for any loss you may incur.


Please check necessary individual health precautions for the countries of the market visit with your local travel nurse.  The International Trade Council accepts no responsibility for advice in this specialized field.


Citizens of most countries require visas to enter Pakistan for short stays. You can acquire about the necessity of obtaining a Pakistan visa from the nearest Pakistan Embassy, Consulate or High Commission. The Council will issue an official Letter of Invitation to participants who do require a visa.  Before you travel to Pakistan, please check your visa requirements and make sure you have a valid visa if needed, or if your passport needs to be valid for a minimum period. Holders of non-standard passports and travel documents may also have different entry requirements: find out if you need to apply for a visa and other passport requirements.

Terms and Conditions of Participation


If you decide not to join the Trade Mission, and inform us by fax, letter or email, arriving on or before the 15th April 2019 we shall refund 50% of the Mission participation fee.  After 15th April 2019 there will be no refund.  Note: We are generally to substitute individuals from the same company should one or another fall sick and be unable to attend. Please contact us if this occurs.

General Terms and Conditions

The participant must submit a completed and signed registration form and supplemental application materials, including adequate information on the company's products and/or services, primary market objectives, and goals for participation.

Upon submission of the registration (whether online, via fax, email, post, courier or in person), the participation for the Trade Mission will be binding and the participation fee will be due.

The International Trade Council reserves the right to evaluate the ability of the applicant to meet the participation criteria.

The Trade Mission will take place if a minimum number of 20 companies is reached. In case of cancellation of the Trade Mission for this reason, the participation fee will be refunded.

The participant must hold and maintain travel and other appropriate insurances in connection with attendance at, and participation in, the Trade Mission.

Flight from your country of origin to Karachi and all hotel, food or ground transportation expenses outside the denoted meals and activities are borne by the participants

The participant accepts full responsibility for all the business and organizational outcomes arising from their participation. The International Trade Council will not be held responsible for the commercial endeavors of any party that participates in the trade mission.

The participant agrees to provide a 1/2 page biography and photograph of their nominated delegate (person representing their company) at least 2 months prior to the date of the trade mission and acknowledges that a failure to do so may mean exclusion from the delegate book.

The participant agrees to provide a 1/2 page company profile and high resolution company logo at least 2 months prior to the date of the trade mission and acknowledges that a failure to do so may mean exclusion from the delegate book.

The participant agrees to participate in a separate survey to evaluate the Trade Mission.

The participant agrees that cancellation for trade mission attendance due to non-receipt of a visa is not grounds for a refund; unless the participant informs the Council of their visa non-issuance prior to the 15th April 2019.

The International Trade Council reserves the right to reject any application without being obliged to discuss the reasons for doing so. Any decision made by the Council will be final and no correspondence will be entered into.

Market Intelligence

Learn more about the Pakistan market by reading our regular blog updates.

Interested in Sponsoring?

If your organization is interested in sponsoring a panel discussion, breakfast, dinner, social mixer or other event during the Trade Mission to Pakistan, we’d love to hear from you. Send us a quick email and we’ll get right back to you.

Contacting the Council

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Contacting the International Trade Council

Mission Administrator
Melanie Walker
Email: mwalker@tradecouncil.org

ITC International Headquarters

Rond Point Robert Schuman 11, 1040 Brussels, Belgium
Tel: +32 2 588 5803
Fax: +32 2 588 5804
Email: info@tradecouncil.org
Website: www.tradecouncil.org

United States of America
712 H Street NE, Washington DC 2002, United States of America
Tel: +1 202 869 0988
Fax: +1 202 869 1121

Pakistan Office
Chairperson: Zaid Atif Ghanchi
Plot # 9-C 30th Street,
Tauheed Commercial Phase-V, DHA
Karachi, 75600.
Tel: +92 213 537 6206
Email: zaid.ghanchi@tradecouncil.org